Get Regular Updates!
|How do dating apps choose your Mr or Ms Right?



aqrstudio via Reshot

How do dating apps choose your Mr or Ms Right?

How do dating apps choose your Mr or Ms Right?

Are you entrusting your romantic future to an algorithm?

How do dating apps choose your Mr or Ms Right?

If you’re using any dating apps, you’ve probably felt like the odds are stacked against you finding love. Almost as if the app is trying to keep you swiping again and again.

According to relationship scientist Dr Gery Karantzas, your hunch is probably correct.


Gery’s an Associate Professor and Director of the Science of Adult Relationships Laboratory at Deakin University’s School of Psychology.

He says it’s tricky to decode the code behind your matches.

“It’s very secret,” says Gery. “You would be hard pressed to find any clear sense of what is going on.”


Match-making it or faking it?

Tinder, which has 75 million monthly active users, was originally based on the Elo rating system. Users were assigned a ‘hot or not‘ score, based on swipes from other users. They were then shown potential matches with similar ‘desirability’ scores.

Tinder has since stated that Elo is “old news”. It now gives priority to matching users who are active on the app and matches them with people who are active at the same time.

While Tinder is well known as a hook-up app, Hinge claims to be oriented towards relationships. According to their ads, Hinge is the only “dating app designed to be deleted”.

Hinge is based on the Nobel Prize winning Gale-Shapley algorithm.

This algorithm match users who are likely to both be into each other. Profiles include more personal information to help match personalities, not just looks.

Drawing on the literature on relationships, Gery says these apps likely take into account other factors such as similar interests and values. But they also likely use AI recognition and biometric markers based on attractiveness, he says. (Think of it as a next-level way of ranking ‘hotness’ that makes the Elo rating system look old school.)


This business of love

Let’s face it – the revenue for dating app creators doesn’t necessarily shape out well if users always found ‘the one’.

“It makes some sense that, in the early stages of using these apps, trying to help people to make some connections with people who seem very likeable and very attractive across all kinds of features is in their best interest,” says Gery.

“But the question is, what is the algorithm designed to do on face value? The algorithm would be designed to help you to find a match, but ultimately, like so many aspects of social media, there is the monetisation of a product.”

“Is the goal to help people to make connections, or is the goal to have algorithms that may at times be suboptimal to ensure that it keeps people on the treadmill for a while longer?”

According to Gery, what he’s suggesting is “not that far-fetched” if we reflect on how social media organisations have used people’s data in the past.


A numbers game

Tinder says it’s had more than 60 billion matches – which sounds like an incredible success rate, but is it really?

“One of the things that’s promoted as a real strength of these apps is … the amount of connections that are made,” says Gery.

“But that in and of itself is a false number.”

You may have matched with hundreds of potential partners, but have you formed a meaningful relationship with any of them? The research data paints a bleak picture.

Back in 2016, a software engineering study on Tinder had researchers create fake profiles to test success rates. The success of their female profiles was about 10%, while male profiles had 0.6% success.

“That does tell us something about the ability of these algorithms to facilitate matching,” says Gery.

Finding love at first data

With all that in mind, how can users make dating app algorithms work in their best love interests?

Gery suggests moving to voice notes or face-to-face sooner rather than later to avoid the trap of endless messaging.

Going offline allows you to see how potential partners behave IRL.

“A dating app is only going to be able to do so much, no matter how it’s stacked and how it’s optimised,” says Gery.

“What people do on the ground is going to be a pretty big predictor of whether that relationship ends or not.”

Particle Puns


Creative Commons Logo

Republishing our content

We want our stories to be shared and seen by as many people as possible.

Therefore, unless it says otherwise, copyright on the stories on Particle belongs to Scitech and they are published under a Creative Commons Attribution-NoDerivatives 4.0 International License.

This allows you to republish our articles online or in print for free. You just need to credit us and link to us, and you can’t edit our material or sell it separately.

Using the ‘republish’ button on our website is the easiest way to meet our guidelines.


You cannot edit the article.

When republishing, you have to credit our authors, ideally in the byline. You have to credit Particle with a link back to the original publication on Particle.

If you’re republishing online, you must use our pageview counter, link to us and include links from our story. Our page view counter is a small pixel-ping (invisible to the eye) that allows us to know when our content is republished. It’s a condition of our guidelines that you include our counter. If you use the ‘republish’ then you’ll capture our page counter.

If you’re republishing in print, please email us to let us so we know about it (we get very proud to see our work republished) and you must include the Particle logo next to the credits. Download logo here.

If you wish to republish all our stories, please contact us directly to discuss this opportunity.


Most of the images used on Particle are copyright of the photographer who made them.

It is your responsibility to confirm that you’re licensed to republish images in our articles.


All Particle videos can be accessed through YouTube under the Standard YouTube Licence.

The Standard YouTube licence

  1. This licence is ‘All Rights Reserved’, granting provisions for YouTube to display the content, and YouTube’s visitors to stream the content. This means that the content may be streamed from YouTube but specifically forbids downloading, adaptation, and redistribution, except where otherwise licensed. When uploading your content to YouTube it will automatically use the Standard YouTube licence. You can check this by clicking on Advanced Settings and looking at the dropdown box ‘License and rights ownership’.
  2. When a user is uploading a video he has license options that he can choose from. The first option is “standard YouTube License” which means that you grant the broadcasting rights to YouTube. This essentially means that your video can only be accessed from YouTube for watching purpose and cannot be reproduced or distributed in any other form without your consent.


For more information about using our content, email us:

Copy this HTML into your CMS
Press Ctrl+C to copy

We've got chemistry. Want something physical?