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|In the margins: facial recognition for organic chickens

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Matt Davis

In the margins: facial recognition for organic chickens

In the margins: facial recognition for organic chickens

Which came first, the app or the animal rights movement?

In the margins: facial recognition for organic chickens

In a gag-worthy undercover film sting, Chinese meat processors have been filmed stuffing dead chickens they picked up off the floor into a processing machine.

The foul fowls’ final destination?

4300 smoked ‘beef’ patties distributed in fast food chains around China.

The scandal has invigorated calls for increased transparency in food processing practices.

China’s answer? Facial recognition for chickens.

Now, all the socially conscious digital hunter-gatherer types out there can stalk pre-purchased prey for 4 to 6 months before their chooks get headless.

“FINALLY! THIS IS WHAT WE’VE ALL BEEN WAITING FOR!”

GPS bracelets fitted to chickens will track stats like what they eat and how much they move. The facial recognition technology will allow users of the app—called GoGo Chicken—to watch their bird on their smartphones.

Right now only 100,000 birds have been fitted with the fowl fitbits, but the Shanghai-based company hopes to include 23 million birds into the project over the next three years.

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