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BWEB Campaign

Buy West Eat Best: WA celebrates 10 years of good food

Buy West Eat Best: WA celebrates 10 years of good food

October 2018 marked the 10-year anniversary of the Buy West Eat Best campaign. Join in and go local!

Buy West Eat Best: WA celebrates 10 years of good food

Eating healthily is all about getting the best products for you and your family. And there is no better way to guarantee the freshness of your fruits, veggies and other food than buying it locally. But how do you know if your food was locally sourced? To answer this question, the WA Government launched the Buy West Eat Best (BWEB) campaign back in 2008.

Buy West Eat Best TV Campaign

Buy West Eat Best success

The aim of BWEB is to provide everyone with a trusted state of origin label for foods and drinks sold in WA. You’re probably familiar with the label—a green map of WA with a bite mark. This label is backed by the Department of Primary Industries and Regional Development, and it guarantees that the food or drink you are buying is local.

“The program was borne out of demand from consumers wanting to know where their food was coming from. [The logo] ensures credibility and assurance across industry that the product is grown, farmed or fished in Western Australia and processed and packaged right here,” says Agriculture and Food Minister Alannah MacTiernan.

“During the past decade, it has not only stood the test of time, but flourished. Membership has grown from 38 founding members to more than 170, including major retailers, small growers, artisan producers, large-scale processors, restaurants and food service providers,” she adds.

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You’re probably familiar with the Buy West Eat Best label—a green map of WA with a bite mark

The number of WA-based products and producers keeps growing. In August 2018, Buy West Eat Best announced new products joining its logo, including new brands of honey and goat cheese. Take a look at the full list.

According to a BWEB survey, customers are paying attention to this new campaign and care about this issue. About three-quarters of consumers surveyed by this program said they would prefer buying BWEB labelled products.

“It is very pleasing to see these initial results showing high consumer awareness for the BWEB brand but also that WA food businesses and industry groups recognise the benefit of being affiliated with the program,” says Deborah Pett, Director of the Food Industry Development Department.

“Buying produce from local suppliers gives you the confidence that the food you are serving your family and friends this Christmas is of high quality and fresh, and at the same time you are also helping the WA food industry to grow,” she adds.

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BWEB Campaign

Buying produce from local suppliers gives means you are helping the WA food industry to grow

Buying produce from local suppliers gives means you are helping the WA food industry to grow

So besides looking for the little green logo, are there other ways to ensure you’re always eating the freshest local produce?

Eating in season

Going local also means buying products that are in season. For example, in spring, the in-season fruit includes bananas, mandarins, mangoes and oranges. For vegetables, broccoli, cabbages, carrots, zucchini would be in season too. For a complete list, head over to the Buy West Eat Best website.

At the big supermarkets, it can be hard to tell what’s in season or not. But another great way of buying, enjoying and learning about local produce is going to farmers’ markets and other events promoting local food.

“Western Australians should get out, support their local food and beverage producers and experience some of the world’s best produce we are fortunate enough to have on our doorstep,” the Agriculture and Food Minister says.

West Australians are fortunate to have some of the world’s best produce on their doorstep…
. Credit: BWEB Campaign
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BWEB Campaign

West Australians are fortunate to have some of the world’s best produce on their doorstep…
…and the number of WA-based products and producers just keeps growing
. Credit: BWEB Campaign
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BWEB Campaign

…and the number of WA-based products and producers just keeps growing

Keep a look out for upcoming events. On 2 December for example, Buy West Eat Best is organising an event to celebrate food from the South West Region of WA. Hosted by chef Don Hancey, the free event, located at Yagan Square Market Hall Plaza, will feature tasty nibbles and lots of local producers showcasing their products.

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Image|BWEB Campaign
Buy West Eat Best is organising an event to celebrate food from the South West Region of WA, hosted by chef Don Hancey

Best for the West

Buying local not only means your fruit and veggies are fresher, it’s also good for other reasons. For example, it requires less fuel to bring those apples or grapes to your table, and this means less greenhouse gas emissions. Buying local also means you are helping farmers right here in WA.

We have some of the world’s best produce in WA, so let’s all get out and enjoy it.

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